By Mya Finn
Flutterwave, Africa’s leading payments technology company, has recently announced the rebrand of its flagship remittance product, Send App. The revamped Send App introduces new features and improvements to provide a seamless and efficient experience for users sending money to Africa from the United Kingdom, European Union, Canada, and the United States.
As part of the Send App rebrand, Flutterwave has partnered with Acquired.com to help users process domestic card payments. Leveraging Acquired.com’s payment processing expertise, Send App will offer faster and more secure outward remittance transactions for U.K. and E.U. cardholders sending money to their business partners or loved ones in Africa. This collaboration ensures a frictionless customer experience, with Acquired.com providing tailored analysis, presenting results, and offering recommendations to further enhance Flutterwave’s processing capabilities.
In addition to the partnership with Acquired.com, Flutterwave has introduced several new features to the Send App. Users can now access in-app customer support, making it easier to resolve any issues or concerns they may have while using the service. The App also offers voucher codes, allowing users to take advantage of special promotions and discounts on their remittance transactions.
Flutterwave has also expanded the Send App’s geographical reach, enabling users in Canada and the U.S. to send money to friends, family, and business partners in Africa. The App now integrates with Google Pay, Apple Pay, and International Card Payments, providing various payment options for users in these regions. Furthermore, Flutterwave has introduced mobile money and cash pick-up options in selected destinations, catering to the preferences of Africans, particularly older adults, who prefer receiving cash remittances.
The Send App rebrand is just one of the many ways Flutterwave enhances its offerings and expands its global reach. The company has been recognized for its innovative spirit and dedication to transforming the payments landscape in Africa, being named Fast Company’s Most Innovative Company for Europe, Middle East, and Africa 2024. This recognition highlights Flutterwave’s relentless pursuit of innovation and its impact on shaping industry and culture.
Olugbenga Agboola, Founder and CEO of Flutterwave, expressed his gratitude for the recognition, stating, “We’re thrilled to be recognized as No. 1 in the Most Innovative Company Europe, Middle East, and Africa Category. Innovation is integral to our core values, which we continue to adopt across all parts of our business.”
Flutterwave’s commitment to connecting Africa to the global economy has also been recognized by the U.S. Chamber of Commerce’s US-Africa Business Center, with Agboola as vice chair of the center’s board of directors. This appointment highlights Flutterwave’s role in strengthening U.S. and African relations and cultivating the ever-changing commercial links between the two regions.
As Flutterwave continues to innovate and expand its services, the Send App rebrand represents a significant step forward in its mission to provide efficient, secure, and user-friendly remittance solutions. With its focus on partnerships, new features, and global reach, Flutterwave is well-positioned to drive growth and transformation in the remittance industry, empowering individuals and businesses across Africa and beyond.
