By Mya Finn
Alejandro Pena, CEO of Keter, is in charge of redefining sustainable living worldwide through the company’s innovative resin-based products. With a focus on thoughtful decision-making and a commitment to advancing sustainability objectives, Keter is crafting stylish, durable, and eco-friendly solutions for homes and gardens.
By 2025, Keter aims to incorporate 55% recycled content into its creations, demonstrating its dedication to seamlessly integrating sustainability into daily routines. Alejandro Pena emphasizes that Keter’s products are functional, able, and environmentally recyclable y. The company recognizes the importance of preserving the Earth as a home and a workplace.
Keter’s product design philosophy aligns with the growing consumer demand for eco-friendly products and the shift towards circular economy principles. The company focuses on creating products that meet current needs while contributing to a more sustainable future. Keter’s outdoor offerings blend practicality with eco-friendliness, using high-quality, weather-resistant materials to ensure durability and reduce waste.
Since 2016, Keter has made significant progress in achieving its sustainability goals by implementing a circular economy strategy and fostering partnerships with customers, suppliers, and governmental agencies. Alejandro Pena’s leadership has been instrumental in driving these initiatives forward.
Keter’s global reach and accessibility have been critical to its success. With 18 factories and two distribution centers in nine countries, the company sells to over 100 countries worldwide. Keter’s commitment to innovation and quality is reflected in its products, designed with the consumer and the environment in mind.
Sustainable gardening trends for 2024 align with Keter’s mission. The new perennial movement, eco-friendly rain gardens, survivalist gardens, and adaptation to climate change are all gaining popularity. Gardens are becoming multifunctional spaces, and Keter has a product for every outdoor need.
Embracing sustainability in daily life can be achieved through simple steps. Recycling, upcycling, and supporting companies like Keter that prioritize sustainable practices and mindful consumption contribute to a greener future. Alejandro Pena emphasizes Keter’s focus on designing recyclable and durable products to minimize waste and leave a positive environmental impact.
As Alejandro Pena continues to guide Keter toward a more sustainable future, the company inspires businesses and individuals with its inspiring practices and innovative product design. Keter is meeting today’s consumers’ needs and paving the way for a greener tomorrow.
